Welch’s Launches Ad with Taste Sample in ‘People’ Magazine
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“We are always looking for new technology to bring to both our clients and our 42 million weekly readers,” said Paul Caine, President, Time Inc. Entertainment Group. “We are pleased to partner with Welch’s on such a creative, impactful execution.”
“Welch’s first-ever national taste campaign is innovative, groundbreaking and all about giving consumers a new taste experience,” said Jay Minkoff, President and CEO of First Flavor. “We are proud that Welch’s has selected our Peel ‘n Taste(R) flavor strips to reach its expanding and evolving customer base and give them a true taste of the flavor of Welch’s 100% Grape Juice.”
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