Welch’s Launches Ad with Taste Sample in ‘People’ Magazine

Welch’s People print ad includes a thin, tamper evident pouch with a Welch’s 100% Grape Juice-flavored dissolving taste strip. Readers simply place the edible strip on their tongues to sample the bold, sweet taste of Welch’s 100% Grape Juice.

“Welch’s is a 139 year old brand that’s reinventing itself to add more relevancy for today’s mom—and our advertising is no exception,” said Christopher Heye, VP of marketing for Welch’s. “Women are increasingly looking to lead healthier lives—for her and her family. We want her to know that the Concord grape, which has always been the secret to Welch’s 100% grape juice, is loaded with health and nutrition benefits. This new ad allows her to taste how delicious our product is, and at the same time it reinforces our health message that it has twice the anti-oxidant power of orange juice. We’re excited to be able to communicate this health message in a new, engaging, innovative way.”