WEB-TO-PRINT — THE NEW FACE OF THE WEB
The second way the company uses XMPie is through its PSF (PrinterSite Fulfillment) from EFI. “We can offer printed material that may require fulfillment, whether it is printed on-demand or pulled from the warehouse, as well as literature that they will customize, all in the same application,” says Dubois. “We are using PSF to generate multi-tiered orders. So, if there are four parts to an order, there might be three printed on-demand and one retrieved from the warehouse and shipped.”
How has this affected business? Two years ago, the company was running one digital press, one shift a day. Eighteen months later, it upgraded to a more productive iGen3, which it runs three shifts around the clock.
When asked about how the company’s business philosophy relates to its success in Web-to-print, DeBois points to the larger transition to digital printing and applications development that occurred at the same time. About two years ago, Reynolds DeWalt did a substantial retooling in digital printing and applications that topped $1.5 million. Of that, $300,000 went to Web-to-print. But it was not an investment that the company saw as optional.
“The worst thing you can do is tell a customer ‘no, we can’t do that,’ ” says Dubois. “This investment has allowed us to be ‘yes’ people.”
Eighteen months ago, Reynolds DeWalt was “Reynolds DeWalt Printing,” with a tagline that read, “the smart choice in printing.” Today, it is simply Reynolds DeWalt, and its tagline reads, “cross-media specialists and printing.”
Asheville, NC-based Daniels Marketing Support Services, an expansion of the original Daniels Graphics, recently made a hefty investment in Web-related services. After developing a significant client base in VDP, it launched into online templates for collateral materials and digital file archiving using PrinterSite Exchange. It also added Web fulfillment services with PrinterSite Fulfillment and digital asset management with Xinet’s WebNative.