Web-to-Print: A Path to Buyer Satisfaction
Speeds Request-for-Quote Process
Another challenge faced by PSPs that do not take the full leap into Web-to-print can relate to the quoting process. Web-to-print allows for transparency in pricing, which helps customers make decisions faster. According to the survey, 64 percent of PSPs are offering requests-for-quote forms on their Websites. While this may be a good step for someone who wants to leverage the Internet but does not have the time to implement Web-to-print, the challenge is that a customer may be reluctant to request a quote through a Website if picking up a phone to contact a printer directly is faster.
When PSPs were asked if Web-to-print was critical for their business, 82 percent agreed with that statement. For more than half of print service providers to say that they feel it is necessary to their business speaks to the value and opportunity that Web-to-print brings to their customers and the business. In a time of high competition, a well-integrated, Web-to-print system not only shows customers that a print service provider is on top of the latest technology, but also shows that they are committed to building and supporting customer's needs for the long term.
Print service providers also reported that Web-to-print enabled them to go after new market niches. For many printers, this niche is focused on expanding into marketing services. The challenge becomes selling these services to their customers who may be unaware that the PSP even offers them. Web-to-print storefronts are also an ideal platform for self-service digital marketing for those service providers that do not have the resources to offer complete marketing services. Providing access to these tools can empower customers to purchase and manage these services on their own. By including marketing services within a Web-to-print interface, customers can become aware of all of the service provider's capabilities.