W+D Wins Inkjet Summit Best Case Study in Direct Mail Category
W+D North America Inc., the worldwide leader in envelope converting and direct mail inserting technology for the mailing markets, is pleased to announce that at the 2022 Inkjet Summit held in Austin, Texas, last week, W+D was awarded the Best Case Study in the Direct Mail program category for its new W+D BB1000 all-in-one envelope converting and inserting machine.
The Inkjet Summit is an invitation-only, hosted summit designed for senior managers and business executives from print providers and corporate enterprises who are looking to develop strategies, understand their options and make major investment decisions around production inkjet printing technology. In the case study presentations, suppliers highlight new inkjet technologies and finishing solutions for inkjet print. Attendees were given the chance to pick the best case study presentations in several categories that were presented by the sponsor vendors.
W+D’s winning case study focused on the new W+D BB1000 which is an all-in-one direct mail production finishing + inserting system for existing production inkjet press output. The single converting and inserting workflow speeds up the mailer time-to-mailbox while reducing production touchpoints for a completely personalized 1:1 direct mail envelope letter package experience. The BB1000 produces real envelope mail packages which has been shown in studies to outperform, postcards, wraps, and self-mailers in (RoAS) return on advertising spend.
Andrew Schipke, Vice President of Marketing and Strategic Sales for W+D, notes, “as production inkjet moves more and more into the direct mail space, we have now seen a need for new envelope converting and finishing solutions for the commercial printers and mailers. The W+D BB1000 is our newest and fastest time-to-mailbox all-in-one solution that we now offer to commercial mailers who are users of production inkjet presses. While we are quite pleased with the case study reaction to the W+D BB1000 at the Inkjet Summit, we also want the market to know that we also have other new production finishing solutions that we have developed for the 1:1 data driven mail and envelope segments that we did not present as a case study that we feel are as equally as unique and have a strong business case. Because of the market supply issues that now exist, there are several new opportunities for commercial printers and mailers and W+D is committed to a complete portfolio of production solution options to support the entire envelope market."
"We would also be remiss not to also mention that this was our first time attending the Inkjet Summit as a sponsor and we were very impressed with the structure and content and turnout for this event. We now see why the production inkjet community holds the Inkjet Summit experience in such high regard."
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.