Wallace?A Commercial Success
For example, the organization recently developed The Daily Mail, a service that offers digital on-demand direct mail. And @W.I.N. Direct, an Internet-based service, provides a quick, easy and convenient way to order from Wallace over the Internet.
@W.I.N. Direct is available to anyone within a customer's company. The customer specifies the number of users, then sets the limitations on what any given individual can order.
With a Web browser, the user logs into @W.I.N. Direct by keying in the customer number and a personal identification number. Once the system recognizes an authorized user, ordering begins. Once the user finishes, Wallace boxes up all the requested supplies, then ships everything out using the courier the client chooses.
More services in new segments may be forthcoming from Wallace, but not until the company feels that it has adequately marketed the commercial division—a division that continues to expand. While the former Graphic Industries plants have bulked Wallace up, the company must fill in gaps around the country in order to become a truly national network. Look for acquisitions on the West Coast.
In the meantime, Wallace will enjoy its 20 new additions. According to Cronin, the Graphic Industries acquisition has more than met his expectations. "What we saw from a distance appears to be a reality up close," he says.