Vomela Specialty Company Installs Two Inca Onset S40s Inkjet Printers
Vomela is a market leader in the recreational vehicle, fleet and race graphic industries, and over the last several years has gained notable prominence in the retail graphics and in-store marketing segments serving major retail brand owners like Best Buy, Target Corp., The North Face and GAP/Old Navy.
“A good portion of our point-of-purchase display work has switched from screen printing to digital,” Auth said. The shift has occurred largely because of the requirements for regional customization, and shorter run lengths. Five to seven hundred sheet jobs make sense now with the Inca S40 because of its speed and faster turnaround time. “The S40 allows us to produce these smaller jobs faster and gives us flexibility in pricing which benefits our customers and gives us a great competitive advantage,” said Auth.
With the technical assistance of Fujifilm, Vomela recently achieved G7 qualification, giving the company an even greater competitive edge. Auth said, “Several of our retail customers are very specific about their colors and actually require print providers to be G7 qualified. Some of our competitors, even those that are G7 qualified, can’t print the corporate colors that the S40 can. Having two Onset S40s allows us to bid on—and win—more jobs. Auth went on to say, “We are very pleased with the overall speed, color, quality and reliability of these printers.”
He summed up his company’s choice for expanding its lineup of Onset printers by saying, “As times and technologies change, our go-forward strategy demands that our company and capabilities move with them. At Vomela and our affiliates, we are continually looking for the very best equipment that will allow us to exceed our customer’s expectations in both quality and project turnaround times. Our partnership with Fujifilm and Inca has helped us maintain this important objective.”
Fujifilm North America, a marketing subsidiary of Fujifilm Holdings America consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. Fujifilm Canada Inc. markets a range of Fujifilm products and services.