Vistaprint Launches Website Builder to Connect Print and Digital
WALTHAM, Mass. — Oct. 11, 2016 — Vistaprint, an online provider of professional marketing products and services to micro business owners, has announced a completely redesigned website builder from Vistaprint Digital that allows users to create an online presence that rivals big-budget competitors. According to new research by Vistaprint Digital, nearly 70% of businesses with fewer than 10 employees market both online and in print, and this solution from the digital division of Vistaprint is designed specifically to meet their evolving digital marketing needs.
Longtime Vistaprint customer Laura Dobi, owner of Bethesda, MD-based Green Revolution Skin Studio, shares, "I'm not tech-savvy and don't have much time to dedicate to building and maintaining a website. This platform made it very simple, especially compared to the builder I was using before. Our new site is clean, easy to update and, most importantly, looks great on mobile, which is crucial considering so many customers find us through their phones. We've gotten a lot of positive feedback."
Trynka Shineman, president of Vistaprint, comments, "Vistaprint works with millions of micro business owners around the world, which gives us unmatched insight into their needs, and we tailor our offerings accordingly. Our passion is to help micro business owners meet their goals and grow their business. This new solution is a reflection of that commitment."
D. Scott Bowen, VP and GM of Vistaprint Digital, adds, "We recently found that one-third of consumers discover small businesses for the first time online, but 45 percent are unlikely to shop at one with a poorly designed website. To stand out in a crowded market, the business owners we serve need a professional online presence today. They need to be able to easily create a professional, consistent brand across print and digital, and only Vistaprint can help them achieve that."
Vistaprint Digital's new website builder makes the process of building a website effortless. Users choose from beautifully designed templates that match to their industry and goals, each customized with their business name and logo before they even enter the builder. They can then easily add, remove and reposition shatterproof content blocks like menus, calendars and galleries. Elements such as fonts, headers, footers and colors can be changed universally with a single click. All templates are completely responsive, providing users an instant mobile site without any additional work. Additional key features include:
- Elements of other digital and printed marketing materials—including logos, backgrounds, design components and images—automatically appear in the image library if the customer already uses Vistaprint.
- Custom domain names stay free for as long as the user stays with Vistaprint Digital, not just for the first year.
- Pre-designed blocks eliminate the overwhelming feeling of infinite design decisions, which helps save time and put the focus on site content.
- Affordable pricing, ranging from $5 to $25 per month, with free custom domains in two of the packages.
Currently about 92% of Vistaprint Digital users also turn to Vistaprint for print marketing solutions. Among website customers, 43% take advantage of the builder's print product matching capabilities, demonstrating the demand for cohesive messaging across the digital and physical worlds.
Diana Canto-Sims, a Chicago-based entrepreneur and optometrist, recently built her personal website with Vistaprint Digital and explains, "We all know branding, marketing and putting our businesses 'out there' is extremely important for growth. My company, Buena Vista Optical, can attribute a significant chunk of its revenue to the appointment recall cards we've been printing with Vistaprint since 2005. My loyalty to Vistaprint is a result of its affordability, convenience and ease-of-use. The new website builder is no different — my professional-looking site was up-and-running in no time and now plays an important role in my online branding efforts."
The website builder is part of the full suite of solutions from Vistaprint Digital, which offers easy-to-use online marketing tools for micro businesses that complement the company's traditional print offerings. With local listings, social media marketing, email marketing, business email, design services and more, Vistaprint Digital is on a mission to bring micro businesses effortlessly into the digital age.
Vistaprint Digital's website builder is available now for English-speaking users across North America and the United Kingdom, and will be rolled out to other European and Asian markets later this year.
Vistaprint is a global e-commerce brand empowering more than 17 million micro business owners to professionally promote their business with quality printed and digital marketing products at an affordable price. Its world-class online design studio allows customers to easily customize their products including business cards, marketing materials, signage, promotional products, apparel, websites, digital marketing, cards and stationery at www.vistaprint.com. Its patented printing technique allows it to maximize efficiency and consistently deliver quality and value to customers. This innovative process is supported by 22 localized websites serving various global markets; world-class manufacturing facilities around the globe, including North America, Western Europe, Australia and India; and thousands of employees in offices worldwide. Vistaprint is a Cimpress (Nasdaq: CMPR) brand.