Direct Marketing Agency Victory-360 Acquires Assets of Fundraising Specialist Valley Printworks
BALTIMORE—November 13, 2014—Victory-360 LLC, a leading direct marketing agency, announced that it has acquired certain assets of Middletown, MD-based Valley Printworks.
Valley Printworks is a well-recognized name in the non-profit fundraising management space, and has been a production affiliate of Victory-360 for many years. The relationship has been instrumental to their combined success. Valley Printwork's expertise in donor data management, design and copy writing, and oversight of caging operations will boost Victory-360 capabilities significantly. The expanded relationship is expected to offer additional synergies and services to Valley Printworks and Victory-360's collective client base.
In 2012, Michael DeMos formed Victory-360, a marketing strategy and execution firm, which helps clients, agencies and production providers with strategic road maps to achieve their marketing objectives. The company's core mission is to bring clarity to the strategy, the plan, and the options for execution to achieve superior results. "We don't just give you a plan and leave. We stay with you in the trenches, and follow through to insure a smooth execution, which is where most plans can go awry," asserted DeMos. "People call us when their project has a lot of moving parts and the stakes are high," he explained.
Valley Printworks President Laura Hasslinger, commented: "I've done a fair amount of business with Michael over the past decade, and what really stands out is his ability to merge multiple marketing platforms—print, mail, e-mail, purls and online while providing dashboard style reporting in real time to his clients. He brings this broad knowledge and expertise to our client base," she noted.
Victory-360 works with businesses of all sizes, helping them refine their marketing strategy at the highest levels, down to the actual execution and procurement of services. Most notably, they will eliminate the waste between agency and providers, creating a level playing field where the silos of information and strategy are collapsed. The company will handle some or all aspects of your marketing, from data and analytics, into overall strategy, including campaign design and delivery. They will help you establish relevant communications with your customers in print or electronic form, so you can make the most of your marketing spend.