Vertical Long Triangle Drip Campaign Brochure Series: 60-Second Fold of The Week
This week's solution is 5-times the fun! Designed as a self-promotional drip campaign by Theory House of Charlotte, N.C., this unexpected format serves as a memorable carrier for 5 mailings (each sent two weeks apart).
The series was digitally printed by Boingo Graphics and mailed to a small, targeted audience of 100 — and we think you'll love the production strategy and the design behind this campaign!
How was the Vertical Long Triangle Drip Campaign Brochure Series produced?
Folding Style: Vertical Long Triangle
Design: Theory House / Charlotte, N.C.
Print Production: Boingo Graphics
Size: Flat: 5x15.25˝/Folded 5x5˝
Paper: 80-lb. Accent Opaque Cover
Print Production: Printed on an HP Indigo 7800 Digital Press. 100 qty. x 5 designs
Finishing: Letterpress score, hand fold
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.