Variable Data--Up Close and Personal

Developments in variable data are pushing on-demand print production to new levels of customization. What are the hot new technologies to see at the On-Demand Show? The answer, pun intended, varies.

BY MARIE RANOIA ALONSO

Talk about getting a little too up close and personal: Bitstream's PageFlex, Agfa's Personalizer-X and BARCO Graphics' VIPLine variable data software solutions, VariScript from Varis and Indigo's Yours Truly, Scitex's Darwin and Xeikon's PrintStreamer, EFI's FreeForm and Xerox's DigiPath—all are striking, almost surreal, examples of the power of variable data in printing.