VARIABLE-DATA SOLUTIONS--Refining Raw Data
Despite the certification of an official standard, true interoperability never really was achieved in practical terms. There were claims and counterclaims by system manufacturers as to why the effort failed to meet its goal. The central point of contention was that at least one manufacturer had a vested interest in keeping files captive to its systems.
What may make the difference this time around is that the market for all digital printing, including variable-data applications, hasn't grown at the rate manufacturers hoped. Since the market still is in its early stages of development, there also is no dominant player. Therefore, it is in the vested interest of all parties to do what they can to promote the use of variable-data printing.
On Demand 2001—to be held at the Jacob Javits Center in New York City on February 28 to March 2—will be the next major indicator of how PPML adoption is progressing. In the meantime, for more information on PPML or PODi, visit www.podi.org.
Tools of the Trade
Indigo—Yours Truly Designer for Mac
Atlas Software—PrintShop Mail
Firstlogic—Postalsoft and DocuRight
GMC Software Technology—PrintNet
Indigo—Yours Truly Express for PC
PageFlex—Persona and Mpower
Barco—VIPLane, FastRip X V5 and PrintStreamer II
Canopy—PrintBuilder and PDF Proofstreamer
Electronics for Imaging—Fiery
Indigo—SNAP (Swift Native Accelerated Personalization)
Scitex—Spire Color Servers
Xeikon—Emerge, eXpert and