Valassis and Qples Form Alliance to Deliver the Next Generation of Digital Coupon Delivery
LIVONIA, Mich. and ARLINGTON, Texas—October 16, 2015—Valassis, a leader in intelligent media delivery, has announced an exclusive alliance with Qples Inc., an innovative coupon and technology services provider, to combine their platforms and offer clients a comprehensive digital coupon delivery solution. This new omni-channel offering allows Valassis clients to reach consumers through each of the major media platforms including traditional print, digital, video and social.
"We constantly seek and evaluate next-generation, innovative solutions we believe help address the dynamic needs of our clients," said Victor Nichols, Valassis CEO. "Partnering with Qples enhances our ability to deliver intelligent media campaigns that resonate with today's consumer preferences."
Through a cloud-based campaign management platform, clients can now easily navigate digital coupon initiatives from start to finish with real-time measurement, analytics and optimization that can be integrated with Valassis' extensive print coupon capabilities and scale. The platform enables our clients to create fully-branded consumer experiences that incorporate every customer media touch point—print, digital, video and social, in addition to other custom features to meet specific campaign goals. Clients benefit from greater ease and flexibility in budgeting and campaign management as the platform is provided either as a self-serve or managed solution, depending on needs and preferences.
"Qples' goal is to provide a simple and secure service to help brands create, customize and analyze their promotional coupon campaigns. In today's rapidly evolving environment, brands need robust flexibility in generating and optimizing creative campaigns for efficient time-to-market adaptability," said Brandi Johnson, CEO and founder, Qples Inc.
This alliance leverages Valassis' extensive portfolio of products, including print coupons delivered via Free Standing Inserts as well as digital Print-at-Home and Clip-to-Card coupons. With this new platform, clients can maximize consumer outreach and engagement by quickly and securely launching digital coupons through their own channels such as e-newsletters, websites and social pages, in addition to extending coupons to Valassis' expansive retail and promotional network.
Valassis is a leader in intelligent media delivery, providing more than 15,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services is a Valassis subsidiary and RedPlum is its consumer brand. Its signature Have You Seen Me? program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings.
About Qples Inc.
Qples Inc., the next generation in coupon technology, delivers digital, mobile and social marketing solutions that connect brands with consumers. The only coupon technology utilizing a Software as a Service (SaaS) platform, Qples makes it easy to create,distribute, share and redeem manufacturer-level coupons. Unprecedented fraud prevention and real-time data makes Qples a cost-effective, rich media experience that engages key consumers to maximize revenue. Qples is based in Arlington, Texas, and privately funded.