USC Alumni Magazine Debuts Augmented Reality App

LOS ANGELES—Dec. 4, 2012—The USC Dornsife College of Letters, Arts and Sciences announces the debut of its branded augmented reality (AR) application with the Fall 2012/Winter 2013 issue of USC Dornsife Magazine. At a time when some university alumni magazines as well as mass publications, are transitioning to online-only editions, AR technology enables USC Dornsife Magazine to get the printed page popping to life by seamlessly integrating print and virtual technology.