UBS Printing Group -- Forging New Paths
The world of commercial printing can be a cruel one. Just ask Gene Hamrick, president and CEO of the UBS Printing Group located in Corona, CA, just outside of Los Angeles.
When the market shifts, no one mails out a postcard to the affected parties—they find out the hard way. That was the case with Hamrick's company, which he started in 1984 as a printing, packaging and label brokerage before delving into commercial print production in 1989.
Founded in Orange County, UBS Printing was ideally situated to print manuals, company brochures and direct mail for the surrounding computer hardware and software companies.
"Our niche was that we could print everything in the box, and the box itself, for software and hardware companies," he notes.
It's a New World
Shortly after 9/11, software companies changed their packaging habits. Printed manuals were no longer included with the software—those who wanted a hard copy paid a premium to have it shipped as the print-on-demand concept began to take hold. As for the annual reports, they transformed from paper documents to PDF files that were available for download on corporate Websites. Those who still wanted a hard copy, once again, were sent one via on-demand printing.
Hamrick decided that he couldn't grow profits doing commercial printing alone, so he looked into branching into printed products where his company could provide more added value. The result: an aggressive expansion into package printing, which also required new pressroom equipment capabilities. In a little more than a year, UBS Printing has upgraded its pressroom with three new sheetfed offset presses from KBA North America: a six-color, 29˝ Rapida 74 with in-line coater; a six-color, 41˝ Rapida 105 perfector; and a six-color, 41˝ Rapida 105 Universal perfector. Both 105s are equipped with aqueous and UV coaters.