Twitter Takes Home Platinum OBIE Award in Out-Of-Home Advertising
NEW ORLEANS — May 22, 2017 — OAAA presented 48 awards at the 75th OBIE Awards Show, held during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA. The OBIE Awards recognize exceptional out-of-home advertising design.
Twitter was honored with the first Platinum OBIE Award for its in house #What’sHappening campaign. Looking to position itself as the social media site where conversations take place, Twitter proved the effectiveness of simplicity by pairing a hashtag with a variety of images reflecting today’s top social and political topics.
Seven Gold OBIEs were presented at the awards show. Recipients included 72andSunny for Google Home, AIDS Healthcare Foundation for FreeSTDCheck.org, CP+B for American Airlines, McCann London for Ethos Travel, Moroch and Sly Fox for McDonald’s World Famous Fries, Twitter for #What’sHappening, and Wieden+Kennedy for Nike Unlimited Greatness featuring Serena Williams.
Four new Craft Awards were also introduced to the OBIE Awards program, including Copywriting, Digital Design, Illustration, and Photography, to celebrate individual skills in out-of-home design.
Adams + Fairway received the Copywriting Craft Award for its Teachers Appreciation Week campaign, in which billboards paid homage to local teachers with common grammatical and spelling mistakes to make an impactful thank you. Posterscope was recognized with the Digital Design Craft Award for its FOX Lethal Weapon 3D Car Crash multi-screen execution in Times Square. The digital ad displayed a car crashing through one screen and falling through additional screens.
HBO received the Illustration Craft Award for its creative Animals execution, which featured animals from the series in seemingly normal human environments.