Simply Smart Double Parallel Pop-Up Mailer: 60-Second Fold of the Week (Video)
This week's selection is a very clever pop-up format that is attainable on almost any budget (wheeee!). Designed by The Hanover Insurance Group and produced by Allied Printing Services of Manchester, Connecticut, this creative dimensional solution is a mail piece that opens with a bang. In one smooth motion, a pop-up scene emerges with a detailed diecut edge. Upon closer inspection, the format uses simple double parallel folding and an ingenious little tab that holds it in place. Trish "delicately" takes the piece apart to show just how the magic happens—a must-see.
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the "60-second Super-cool Fold of the Week" archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
