Tribune Co. Adding Goss Magnapak Inserting System to Support Total Market Coverage Services
CHICAGO—March 19th, 2012—The productivity and accuracy of its existing Goss Magnapak systems has convinced Tribune Direct Marketing to add another one in response to growing insert volumes. The new Magnapak system with 42 positions will be equipped for address-specific selective inserting at up to 30,000 copies per hour.
Installation will take place this spring at the Tribune Direct facility in Northlake, IL, near Chicago. The Chicago Tribune Co. will also upgrade two existing Magnapak systems used for preprints at its Freedom Center facility in downtown Chicago, adding dual delivery capability to further increase inserting speeds and zoning capability for the Chicago Tribune and other daily publications.
“Our Magnapak systems provide exceptional quality and productivity, so the decision to add another to support our growing preprint business was an easy choice,” Craig Sipich, director of Technology and Engineering.
In 2007 and 2008, the Chicago Tribune Co. installed six Magnapak systems with a total of 254 hopper stations along with Goss Omnicon II and Omnizone supervisory controls to achieve advanced microzoning and selective inserting capabilities. Five of the systems are used for daily newspaper inserting at the Freedom Center. The sixth, installed at the Tribune Direct facility, provides selective packaging of the company’s total market coverage (TMC) product and several other products for its growing list of newspaper packaging customers.