TransPromo Transforms Bills and Statements from a Cost Center to a Revenue Center
But times have changed. Solutions are now available that significantly reduce these cost and time barriers. By working directly on the existing print streams, a TransPromo solution can be implemented in a matter of weeks and at a fraction of the cost traditional solutions carry. This enables organizations to execute upon a TransPromo strategy quickly and inexpensively without disrupting existing production processes and perhaps more importantly, without giving ground to the competition when considering time-to-market.
Ease of Use
A successful TransPromo strategy is not just about the technology. It is also about how to effectively use it to reach marketing goals. If systems are difficult to use and require constant technical support, the marketing vision is left in the hands of IT programmers who often lack the necessary design or marketing expertise to make a TransPromo strategy a success. This hands-off approach suffers from mismatched expectations in terms of document performance, project deliverables and progress milestones. Additionally, personnel reductions and competing need for technical support often put document systems initiatives at the bottom end of the IT to-do list.
From a customer perspective, it is also necessary that the offer be timely, relevant and valuable. The QR code is beginning to make its appearance in TransPromo solutions, and it is a sure-fire method of driving customers to personalized offers that they can easily understand and quickly accept, directly from their mobile devices.
Look for TransPromo solutions that are easy to use, and put personalization capabilities into the hands of marketing specialists with the expertise to maximize the benefits of TransPromo. When evaluating solutions, however, be cautious to not overwhelm users with more functionality than is really needed. Ease of system integration is another important consideration. It is important to have a solution that will work across heterogeneous system environments and not require costly and complex integration and support.