Transitioning to Digital/Inkjet
Congratulations on the purchase of that new digital/inkjet device. Woo-hoo! If you think you are at the end of the process, think again. You now face an even more important step: Making it profitable.
In this Short Attention Span Sales podcast episode, Bill Farquharson talks with Cliff Hollingsworth about the steps necessary to position, market, find/motivate/educate the right sales people, and get that equipment to print money.