Transitioning to Digital/Inkjet
Congratulations on the purchase of that new digital/inkjet device. Woo-hoo! If you think you are at the end of the process, think again. You now face an even more important step: Making it profitable.
In this Short Attention Span Sales podcast episode, Bill Farquharson talks with Cliff Hollingsworth about the steps necessary to position, market, find/motivate/educate the right sales people, and get that equipment to print money.
Bill Farquharson is President of Aspire For, Sales Trainer for the Graphic Arts industry, author of The 25 Best Sales Tips Ever series and co-author of Who's Making Money at Digital/Inkjet…and How? Both available on Amazon.com. Email him at Bill@AspireFor.com or call (781) 934-7036. In addition to Bill's Printing Impressions monthly columns and weekly blogs, he publishes a weekly Short Attention Span Sales Tips providing instantly-applicable ideas for sales growth and its challenges.
For further information, please visit BillFarquharson.com
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