Transitioning to Digital/Inkjet
Congratulations on the purchase of that new digital/inkjet device. Woo-hoo! If you think you are at the end of the process, think again. You now face an even more important step: Making it profitable.
In this Short Attention Span Sales podcast episode, Bill Farquharson talks with Cliff Hollingsworth about the steps necessary to position, market, find/motivate/educate the right sales people, and get that equipment to print money.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
