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Congratulations on the purchase of that new digital/inkjet device. Woo-hoo! If you think you are at the end of the process, think again. You now face an even more important step: Making it profitable.
In this Short Attention Span Sales podcast episode, Bill Farquharson talks with Cliff Hollingsworth about the steps necessary to position, market, find/motivate/educate the right sales people, and get that equipment to print money.
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Bill Farquharson is President of Aspire For, sales trainer for the graphic arts industry, author of "The 25 Best Sales Tips Ever" series and co-author of "Who's Making Money at Digital/Inkjet…and How?" Both are available on Amazon.com. Email him at Bill@AspireFor.com or call (781) 934-7036.
In addition to Bill's Printing Impressions monthly columns and weekly blogs, he publishes a weekly Short Attention Span Sales Tips providing instantly-applicable ideas for sales growth and its challenges. For further information, visit BillFarquharson.com
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