'Transformer' Folded Cross to Petal Top Gift Box: 60-Second Fold of the Week
This week, we're sharing a brilliant format that starts out flat, and transforms into a reversible, petal-top gift box. Designed by VSA Partners and printed by Classic Color for Sappi North America, this custom Folded Cross design was part of a compact holiday package that shipped in a corrugated mailer and held additional gift-giving materials.
Clever engineering, gorgeous paper, and special print effects make all the difference in this memorable campaign. It's a must-see!
How was the "Transformer" Folded Cross to Petal Top Gift Box produced?
Folding Style: Custom Square Folded Cross
Design: VSA Partners / Chicago, Ill.
Printer: Classic Color / Broadview, Ill.
Client: Sappi North America
Paper: Outer Carton - LusterCote 95-lb. C1S on corrugated; Internal Components - Spectro 14pt. C2S
Size: Cross Fold Dimensions: 5.25x5.25˝; Flat: 16.75x16.375x5/16˝
Printing: Printed with match inks plus raised gloss UV, soft touch coating, and gloss varnish
Finishing: Diecut/Score/Perf and Fold
Budget Rating: Moderate – High
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
