Transcontinental Nets C$350M Flyer Deal

MONTREAL—Transcontinental Inc. has inked a five year, C$350 million contract to print flyers for retailer Hudson’s Bay Company’s various stores, including Zellers, The Bay, Home Outfitters and the company’s loyalty programs.

The pact includes use of Transcontinental’s value-added product and service offering that supports its flyer printing capabilities, including catalog printing, the full suite of direct marketing services including database analytics, custom publishing and, in select regions, flyer distribution.