Transcontinental Launches Virtual Press Side Proofing Technology for Publishers
CHICAGO—May 8, 2007—Transcontinental, Canada’s largest printer and sixth-largest in North America, today launched Virtual Edge, a virtual press side proofing technology developed for use by both small and large-sized publishers. The introduction of Virtual Edge will give customers greater control over their print projects while improving proofing accuracy, lowering costs and saving valuable production time.
Virtual Edge allows catalogers and magazine publishers to approve color proofs remotely without ever leaving their offices. Using a combination of highly calibrated monitors and specialized software, publishers can view and manage intricate color proofs online while being confident final output will mirror exactly what they approve.
“The release of Virtual Edge demonstrates our continued commitment to developing tools and technologies that give our customers increased efficiency, flexibility and a solid competitive edge,” said Brian Reid, Senior Vice President of Transcontinental’s Catalog/Magazine Group.
With the launch of Virtual Edge, Transcontinental has enabled a greater level of collaboration among the various production levels; now subjectivity is reduced and consistency is improved between agency, publisher and printer. With implementation of a monitor proofing system such as Virtual Edge, pressroom staff are linked to their publisher’s premedia environment; creating a unity in file traffic and applications. Additionally, the Virtual Edge solution can be linked with Transcontinental’s the Digital Workshop software suite that allows customers the opportunity to view and collaborate on creative concepts and photography in a controlled, color-managed environment, among other features.
First developed and installed at the request of Time Inc., Virtual Edge is now available to all sized publishers. By replacing conventional proofs with virtual ones, users can experience a seamless, end-to-end digital workflow with a number of additional benefits: Users experience improved color accuracy, since all proofs can be viewed under the same profile; lower costs, since the materials and transportation costs for hard proofs are eliminated; quick delivery time, since digital proofs can be sent anywhere in minutes; and accountability, since the Virtual Edge solution has a reliable method of recording and tracking comments, instructions, approvals, etc.