Transcontinental Implements New Structure
MONTREAL—Transcontinental Inc. has implemented a new operating structure to support its growth strategy by creating the Marketing Communications Sector. The company's growth strategy is to accelerate the development of new services focused on one-to-one advertising and new communications platforms, while continuing to strengthen and extend its publishing and printing assets through its Media and Printing Sectors.
Brian Reid has been named president, Transcontinental Printing Sector. Reid has been with Transcontinental since 1992. Also, Hans Nielsen has been appointed president of Transcontinental Direct U.S.A. Nielsen was senior vice president for the Commercial Products Group for Quebec and the Atlantic provinces. He replaces Rob Young, who has headed Transcontinental's U.S. direct mail operations since 2005. Guy Manuel, president of the former Marketing Products and Services Sector, will leave the company at the end of 2008.