Survey: Signage, Large-Format Growing Rapidly
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MELBOURNE, FL—Offset sales in 2014 are in decline in all but the fastest growing shops; however, even there growth is reported at less than 1 percent. Meanwhile, sales from signs, banners and large format are seeing growth across the board.
This data from the new National Print Owners Association (NPOA) Business Climate Survey “clearly supports the conventional wisdom that sales from traditional offset printing are fading,” according to survey author and NPOA Executive Director John Stewart. “This data also confirms that these declines are being offset in the more successful shops by new profit opportunities,” he added.
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