TOPPAN PRINTING COMPANY AMERICA -- New World Order for Print
Quick to Profit
In the first 12 months since installing its first digital press, Toppan America reports bringing in 110 new customers as a result of offering both digital and offset solutions. Its overall growth rate increased by an average of 19 percent and the company has enjoyed higher profit margins on its digital work.
"We've generated $2.6 million in new revenue from those new clients and expect that business to triple in the next few years," Jordan-Smith reports. "We see gaining new customers, building seamless workflows for them, and making it worthwhile for our customers—as well as us—to work together as a key strategy in building our business."
Solution-driven applications are driving revenue increases in Toppan's core business of commercial printing, including offset. "It's wonderful to put together a successful variable campaign for a client and then have the buyer call in a couple of weeks and say, 'I have a really big offset job,' " Jordan-Smith says.
To help build its overall business, the printer has created some 35 hybrid opportunities that combine offset and digital production in the same job. On the all-digital side, it has made a big push into "books of one" production.
Toppan started by partnering with a local firm with case binding capabilities, called Bridgeport Bindery, and the business has now grown to the point where the printer sees a need to also install its own case binding line in-house.
As for what comes next, Jordan-Smith says the company is focusing on expanding its implementation of electronic solutions to communicate with customers quickly and efficiently. Included in the mix are e-business systems, online fulfillment and Web-to-print interfaces for variable data printing.