2011 Hot Markets : Demand for Print to Rise
What follows is Vincent Mallardi’s look at the top 25 industries and markets that printing company salespeople could pursue in 2011.
In his article from 2011, Mallardi noted that seven of the Top 25 categories would demand 4% to 8% more print in 2011, while the remaining 18 would level or reduce print spends.
“The four principal products will be smart-and-green packaging, very large-format digital/screen, interactive litho/digital direct response and cross-media combinations of every variety,” said Mallardi.
It’s interesting to read this outlook and see how it compare’s to what some of the top industries and markets are today.
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at firstname.lastname@example.org