Top 10 Mistakes Printing Industry Salespeople Make
What follows is PI columnist Bill Farquharson’s list of the 10 mistakes printing industry salespeople make, along with an explanation for each. “Its okay to make mistakes. It’s healthy, even,” says Farquharson. “What’s important is that you make them just once and then learn from them.”
While there are much more than just 10, Farquharson provides a good starting point to reflect on and to learn from.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at email@example.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.