Thompson Print & Mailing Solutions: Expanding into Web-to-Print
When a family-run company with a 50-year legacy in printing decides to offer tech solutions, a successful transition is no guarantee.
Thompson Print & Mailing Solutions (TPMS) is a San Antonio, TX-based printing company with a wide range of services.
TPMS responded to customer demand for web services in 2007 with an in-house network order management system powered by DemandBridge. However, as it became increasingly essential to develop custom client websites, expand e-commerce offerings, and look for additional niche marketing opportunities, a more modular solution was needed. A front-end HTML5 editor was preferable.
Customers wanted small, personalized sites that would let them order online with templates, previews, and online approvals. Simultaneously, TPMS was expanding its e-commerce offerings via Superstore Printing (superstoreprinting.com). The forthcoming client sites and e-commerce site would need to be mobile-accessible and affordable. The TPMS web team researched and tested over a dozen providers before settling on Racad Tech / Web to Print Shop (Booth 148).
“Online print ordering is a growing segment, more than 4% per year. Our clients were asking for online solutions to order and print products at their convenience,” explains David Thompson, President of Thompson Print & Mailing Solutions.