This One's for Ladies Only --DeWese
This manufacturing system makes printing "people dependent." It takes a lot of workers at every step of the printing process to complete the job. A batch of beer at the Miller Lite plant, however, only involves a handful of people since most of the equipment is automated. The people dependency in printing means that human error is always present and much can go wrong with a printing job.
This leads to human conflict, and we all know that men would much rather read the paper than deal with conflict. Women, on the other hand, have better people skills and are fantastic at resolving conflict and nurturing other human beings.
There is a lot more that I will be telling my seminar participants that I don't have room for here. If you would like a copy of my PowerPoint presentation slides, then write to me in care of Printing Impressions and I will send them along.
The purpose of this column, however, is to call for a female revolution in the printing industry. I think the women will have some better ideas. I want all you female readers (remember: there are no men present for this column) to begin wearing black arm bands. This will remind the male leadership in your companies to promote women into management positions. If this doesn't work, then I'm going to ask all the female buyers to boycott companies where women have no role in management.
Now, all you saleswomen get out there and sell something! Your male competitors are sitting in their offices wishing they had a new eight-color press, grieving that the NFL season is over and impatiently waiting for the NCAA March Madness to begin.
About the Author
Harris DeWese is the author of Now Get Out There and Sell Something!, published by Nonpareil Books. He is a principal at Compass Capital Partners and is an author of the annual "Compass Report," the definitive source of information regarding printing industry M&A activity. DeWese specializes in investment banking, mergers and acquisitions, sales, marketing, planning and management services to printing companies.