The Wyoming Tribune-Eagle Soars With a $14 Million Expansion and a New MAN Roland Uniset 75
“Currently we run out of color capacity on Friday, Saturday and Sunday throughout the year,” says Scott Walker, Vice President of Marketing and Operations. “Each year this trend starts earlier in the season. With the UNISET press, we not only increase our capacity to put full color on every page, but with the improved technology, the reproduction, brightness and clarity will make photos, advertising and design features jump off the page.”
WTE’s current press is a vintage Goss that can print only eight of its 32 broadsheet pages in full color. “Our paper usually is 20-36 pages and we typically run 35 pages of full color per week, most all of which are full pages,” Walker reports.
With 24 printing couples arranged in three 4-high towers, the three-pages-across, two-around UNISET will be able to print a 36-page paper with color on all pages. The Wyoming Tribune-Eagle will be making the most of the better and brighter appearance with a layout redesign, but one that is evolutionary rather than revolutionary.
“We probably won’t do a complete redesign right away, but will evolve into a stronger design, taking advantage of more editorial color and key advertising positions,” Walker notes. “We will make improvements with more color in mind. Our front page will see the most change.”
Room to Grow
Before the new UNISET can arrive, it needs a place to work. “We’re adding 16,000 sq ft to the production area,” say Jim Thompson, WTE’s Production Director. “That includes a new press hall and we’ll be upgrading our inserting and distribution center as well.”
The Wyoming Tribune-Eagle made a conscious effort to remain in downtown Cheyenne to continue its role as a focal point of the community it serves. The paper commissioned Forum Architects, the Cleveland-based firm known for its dramatic work in designing newspaper facilities, to make its expanded headquarters and production facility as attractive as it is functional.