The Second Most Important Three Selling Months of the Year - Short Attention Span Sales Tip
Anyone who has been watching these sales tips in the late summer knows what’s coming. At some point I’m going to break into my “Three most important selling months of the year” routine. For the uninitiated, it goes like this:
“The three most important selling months of the year are September, October, November. What do you do or what you don’t do in that roughly 90-day period will determine how your year ends and how your new year begins.”
There is a reason why I chose the first Monday in April to air this message. It’s because we are starting the second most important three selling months of the year: April, May, and June. Here’s why...
Let’s fast-forward to August 15. It’s hot. Very hot. Sales, however are cold. Very cold. Why? Is it because you didn’t do your job in August? Absolutely not! Your summer sales are determined by what you do or what you don’t do between now and the end of June. In other words...
You are creating your summer slowdown right now!
A short-term commitment to sales starting now will ensure that instead of being outside beating the pavement (the hot, sweaty pavement), you are inside where it’s cool. You are writing up orders. You are watching others panic and complain.
But the time to begin that momentum starts right now and continues for the next 90 days.
The video version of this sales tip goes into more detail. You can view it above or click here.
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Bill Farquharson can be reached at (781) 934-7036 or email@example.com