The Root of Your Summer Slowdown
It’s mid-July. The beaches are packed and the golf courses are full. The only thing empty is your appointment calendar. Naturally, it’s not your fault. It’s that darn summer slowdown. It’s not like it’s avoidable or anything. It’s not like you could have done more in, say, March, April, and May to build some sales momentum.
Nope. Not your fault.
You’ve earned this slow downturn. Those pesky customers? They are nowhere to be found, leaving you with some peace and quiet at last. You sure were busy this past spring, the result of some hard work at the end of last year. Your boss called the “sales cycle.” She said something like, “Sell hard now and you will see the benefit in three to six months.”
Had you taken your boss’ advice back in the spring, you’d be busy writing up orders right now. Instead, you are able to sit at your desk completely undisturbed.
Interesting, though. You are the only one not busy. Everyone else is scampering around trying to keep up with the activity. That’s okay, your work will pick up in the fall… Probably. For now, you will take advantage of the peace and quiet.
Looks like it will continue for a while. Unless…
Today is March 2 and you have a chance to avoid a summer slowdown. Recommit (or commit, if you’ve been lazy so far this year) to a sales activity goal. Spend the next 3 months hitting that goal and you will build some sales momentum.
Simple as that.
But if you want a quiet summer, by all means, keep doing what you are doing and you’ll keep getting what you’ve been getting.
If you want to sell more in less time, check out my training options on this site. If you need sales and want ideas for gaining more appointments, buy my book, The 25 Best Print Sales Tips Ever! on Amazon.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at email@example.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.