The Print Report with Deborah Corn, Pat McGrew, and Guest David Murphy
In this episode of The Print Report, Pat McGrew and I are joined by David J. Murphy, who has swapped marketing roles at the likes of RISO and HP for founding NVent Marketing, which helps print businesses make their mark online. Whether it’s helping your print shop get found or helping your clients generate more revenue through added-value digital marketing services + print, David presents some options that are easy to implement, simple to manage, and guaranteed to generate income.
Pat and I also delve into the mind of a print buyer (spoiler alert: it’s me!) to talk about the merger of InnerWorkings and HH Global, and the bad news it might bring for print buyers, printers, and print creativity. Listen now to hear our analysis and some advice on weathering the storm.
Listen Long and Prosper!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the No. 1 print group on LinkedIn, Girl No. 1 at Girls Who Print, host of #PrintChat every Wednesday at 4PM ET on Twitter, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and sits on the board of the The Magazine Innovation Center at the University of Mississippi, and is an advisor for the Advertising Production Club of NYC.
Deborah has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.