The Print Council Issues ‘Call to Action’ on Behalf of Printing Industry

This brochure was created, reviewed, and produced with the help of multiple members or The Print Council – including Sappi, NewPage, International Paper, IWCO Direct, The John Roberts Company, and NAK Marketing.

Print in the Mix Grant Renewed for Two Years
In addition, The Print Council announced that it has renewed the grant for Print in the Mix, the clearinghouse of print market research, for an additional two years. “It’s gratifying to know that PIM has become a truly useful portal into the world of print for all those who study, design, create, evaluate and use the medium for commercial or educational purposes,” says Patricia Sorce, administrative chair of Rochester Institute of Technology’s (RIT) School of Print Media, and co-director of its Printing Industry Center.

According to Ben Cooper, Executive Director of The Print Council, “It takes all of our members – print providers, equipment manufacturers, paper companies, and marketing firms – working together to collectively get the message out that print is effective, sustainable, and measurable, and should be integrated in marketing campaigns. The cooperation of our members is remarkable because they understand the importance of the message for the industry.”

About The Print Council
Through education, awareness, market development, advocacy and research, The Print Council serves the industry to develop, maintain and increase the market for printed materials. The Print Council can be contacted through Ben Cooper, Executive Director, at 202-973-5977, by e-mail at bycooper@wms-jen.com, or on the Web at www.ThePrintCouncil.org.