The Print Council Appoints James Mikol to Executive Committee
Mikol also pledged to support The Print Council’s efforts to win recognition for print’s rightful place in the media mix. “Print is an extraordinarily viable medium,” he said. We’ve all heard the ‘death claims’ about print’s loss of relevance, but I wholeheartedly disagree with them. Print needs to be repositioned, perhaps, to show how it can be interrelated with other media to surround the consumer with messages at home and at retail.”
”It’s not about one medium any more,” Mikol said. “The need to contact the consumer has not gone away. I have a hard time visualizing a world that doesn’t include print.”
In addition to Mikol, Dunn and Williamson, the Executive Committee of The Print Council is comprised of: Roy Grossman, President and CEO, Sandy Alexander; Vincent Lapinski, CEO, MAN Roland; Martin Maloney, Chairman, Broadford & Maloney Inc.; Paul Reilly, Partner, Compass Capital; and Gina Testa, Vice President, Xerox.
About the Print Council
Through education, awareness, market development, advocacy and research, The Print Council serves the industry to develop, maintain and increase the market for printed materials. Launched in 2003, The Print Council’s members now number in the hundreds, representing more than 50 companies, including many of the largest names in the industry. The Print Council may be contacted through Ben Cooper, Executive Director at 202-973-5977, by e-mail at email@example.com, or on the Web at www.ThePrintCouncil.org.