The Print Council Announces GLS Companies and The Hickory Printing Group as New Members

“We are proud to help support the efforts of The Print Council. Because the printing industry is facing so many different competing media, it is imperative that we inform advertisers of the value and significance of the printed piece combined with other services,” remarked Ola Tornerud, Director of Marketing for The Hickory Printing Group. “In fact, while many expected that print would decrease, for us it has increased. Our clients are seeing that print can do more for them when it is complemented by other services. Because consumers respond to a mix of media, we provide print campaigns that integrate with the Internet and with e-mail. Additionally, we have found that consumer demand for printed pieces has continued to rise.”

“Both The Hickory Printing Group and GLS Companies are excellent examples of companies that have demonstrated public and industry responsibility. They are companies that understand how to take active roles for important causes, such as ours,” noted Ben Cooper, Executive Director of The Print Council. “We look forward to their counsel and participation as we work to significantly amplify print’s value in the media mix of advertisers and companies involved in communications decision-making. Their presence adds to The Print Council resources dedicated to providing printers with proven tools to drive home the point that in both traditional and digital markets, print is the powerful core medium for communications.”

About the Print Council
Through education, awareness, market development, advocacy and research, The Print Council serves the industry to develop, maintain and increase the market for printed materials. Launched in 2003, The Print Council’s members now number in the hundreds, representing more than 50 companies, including many of the largest names in the industry. The Print Council may be contacted through Ben Cooper, Executive Director at 202-973-5977, by e-mail at bycooper@wms-jen.com, or on the Web at www.ThePrintCouncil.org.