The Next Wave - Digital Directions
"A wide range of companies spent 1998 setting up digital infrastructures. Therefore, remote proofing will be more broadly implemented in the industry in 1999, especially with creator/originators. Originators such as agencies, designers and photographers will gain time and cost savings with reliable and consistent remote proofing solutions. They will also benefit from the flexibility of testing their output on actual printing stocks. The result will be improved communications between originators and their printers. Each party will see the proof and understand what the job will look like once it starts rolling off the press."
Burke McCarthy, president of ISDN innovator Hermstedt, on ISDN connectivity in 1999.
"A well-known business guru said that if you want to gain competitive advantage, differentiate. This seems like common sense, but, in 1999, digital file delivery, using technology such as ISDN connectivity, will give printers across the United States a distinct business edge.
"If you can establish your icon on a customer's desktop, how easy is it for them to send a job to you? It won't go to your competitor, who only takes work by overnight courier or express mail. The path of least resistance is digital file delivery, which delivers that mission-critical job in minutes, not several hours later or the next day. ISDN connectivity is a proven solution that's here to stay. Let's hope 1999 sees more of the printing community take advantage of it."
Dave Brown, vice president at Creo, on the acceptance of CTP, advancements in digital halftone proofing and Creo's thermal-eye view of PDF.
"1999 promises to bring widespread acceptance of both CTP and digital halftone proofing technologies. With the last of the barriers to a fully digital workflow now removed (i.e., the limited customer acceptance of digital proofing), more customers can benefit from a faster, more predictable printing and proofing process.