The Inauthentic Print Salesperson
Good morning!
When you sell, do you believe you are being yourself or does someone else temporarily invade your body and mind - someone less interesting, more formal, a lot stiffer and, most importantly, far less authentic?
When we first start out, I think all salespeople have an image of who they are supposed to be, who they need to be, in order to be successful. The opposite is also true, that we have an image of how the icky salesperson acts and presents him/herself (think used car salesman). So, we set out to be that person instead of just being ourselves in a grown up and professional manner.
In the end, people buy from you. After a few transactions, you drop the facade and show your real self. Your sense of humor comes out (provided you have one). You feel comfortable sharing an opinion. You are more honest.
One of the things I absolutely adore about my daughter Emma is that she is always, always, always herself. Emma is, and always has been, a free spirit, a Monty Python and Bob’s Burgers quote-spewing, wise-cracking chip off of the old block who brings her incredibly insane personality to her doctoral work in the science lab at Cornell University every day. That’s not exactly the place you’d expect comedy to live, but Emma makes it happen. She offers no airs, no alternative personality. Her philosophy is this: Like me or hate me. I like myself and who I am.
We all want to be liked, you included. Just know that you can be professional and authentic at the same time. Some people will respond positively and some ... not so much. But the ones who don’t like the real you aren’t your customers anyway, so who cares?
Be yourself. I think you’ll like the difference.
Need sales?
Bill Farquharson can drive your new business sales momentum. See his training programs at AspireFor.com or call Bill at 781-934-7036. His email address is bill@aspirefor.com
To talk about what I can do for your sales team in the form of a live presentation, workshop, or individual training, either call or hit this link and jump on my calendar.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
