The Importance of Voicemail Differentiation
What would you do with these sales tips if they were the same as all the other “How to sell” information out there? If tip after tip contained the same message, you would quickly lose interest after the first one and figuratively hit delete, delete, delete.
So, then, why do you think it’s different for our clients?
If voicemail after voicemail is the same as the last one - “I can save you money on your printing/signs/whatever” - it’s no wonder we never hear back from people.
Keeping in mind my definition of a voicemail, that it’s an audition, you should be putting some thought and energy toward separating yourself from the rabble. Leave a remarkable message. For example …
“This is Bill Farquharson and this is the third voicemail message I have left you. Let me ask you something, how many people leave you three voicemail messages? Can you imagine how hard I will work for you when you become a client of mine?”
“This is Bill Farquharson. I get that you are busy and you probably receive a lot of calls from vendors like me. But I’m hoping you take the time to meet with me and here’s why: I might just have a new and better solution. Why not put a fresh pair of eyes on the challenges that you and your company are facing?”
And then follow-up your different message with a different kind of ending …
“I’m hoping the next time you see this telephone number on your caller ID: 781-934-7036, you’ll pick up and talk to me.”
If your voicemail messages result in return calls and appointments, good on you. Keep doing what you’re doing. But if you are tired of shouting into the abyss, be different. Be creative. Be funny. Be remarkable.
Perhaps a new outcome will be the result.
I now have two books available on Amazon (3, if you count the second version of the first one)…
The 25 Best Print Sales Tips Ever!
NEW: Who’s Making Money at Digital/Inkjet Printing… And How?
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at firstname.lastname@example.org or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.