UV Printing — Horse of a Different Color
Just Go for It
The printers interviewed for this story also had these words of advice and encouragement for colleagues contemplating a foray into UV printing.
o TOM MUREL, Color Ink: "Train your customers to get you into the loop as early as possible. Become a partner and a resource to your clients. Do the research. Determine whether you're going to run conventional, hybrid or UV. Make sure you have the market."
o SCOTT BURNETT, Cedar Graphics: "You can't take a conventional pressman, put him on a UV press and expect great results. You need to have your ducks in a row, especially with plastic. Do your homework on inks, who makes what and how the various formulations will work with your fountain solution. Ease into UV, especially on plastic. Make sure you're good at hybrid printing on regular stock first. Make sure your vendors are compatible, then make them work for you."
o PETER DOUGLAS, Lake County Press: "It's a question of working with your customers and your suppliers to get to the next level. Commit to the process and everything it entails. If you have the right market, as we do, you'll find agencies and designers are always throwing you challenges that you're better equipped to meet with UV on the menu."
o WALT MARRS, Marrs Printing: "If you know the basics of good printing and have good skills, the leap is not as large as you might imagine. And the margins are higher, if you price it properly."