Targeted Marketing Brochure with Simple Pop-Up: 60-Second Fold of the Week
This week's spotlight is a single component of a multi-part targeted mail campaign produced by Hatteras in Tinton Falls, N.J., for their client, Magnacare. The Magnacare marketing team was looking to create an engaging targeted campaign to secure meetings with their customers.
Working with the Hatteras team, they came up with a personalized, coffee-themed package that had some fun surprises (and great campaign results, too!). We think you'll like this clever pop-up, and Trish will tear it apart and show you how it was done.
How was the Targeted Marketing Brochure with Simple Pop-Up created?
- Folding Style: 2-Panel Shaped Brochure with Pop-Up
- Print Production: Hatteras, N.J.
- Client: Magnacare Marketing Team, NYC
- Paper: 100# GPA Ultra Print White Satin Cover
- Dimensions: Flat 11.5" x 6.25"; Folded 5.75" x 6.25"
- Finishing: die/score, hand assemble
- Notes: Printed on an HP Indigo 7600 Digital Press with variable data personalization
- Budget Rating: Moderate
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
