Swirling Petal Envelope Mailer: 60-Second Fold of the Week
This week, we're highlighting a clever design decision to change the proportion and the opening order of a classic Petal Fold for amazing results. Designed in-house by the marketing team at AIG for the Grand Opening of their Asian offices in Pasadena, Calif., this invitation has a unique style and lots of shimmer.
Printed by Pollock Printing in Nashville, Tenn., no detail on this piece is overlooked - from tinted varnishes to laser-cutting, this invitation really makes an impression. You will not want to miss this week's episode!
How was the Swirling Petal Envelope Mailer produced?
Folding Style: Rectangular Petal Fold
Design: AIG Marketing Team, Brentwood, Tenn.
Printing: Pollock Printing, Nashville, Tenn.
Paper: Curious Metallics Ice Gold, 111# (carrier) and 92# Cover (insert)
Size: Folded - 10˝ x 6.5˝; Flat - 20.5˝ x 16.5˝ (insert is 15.5˝ x 5.75˝ folding to 9.5˝ x 5.75˝)
Production: Offset printed using PMS colors and tinted varnishes.
Finishing: Score and diecut, laser cut, hand fold and glue
Budget Rating: Moderate - High
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.