Sustainable Print Is Hot --Morgan
Some print suppliers are already being proactive regarding this issue. Rick Dumas is one of the many sales reps educating clients on the opportunities to make choices that are environmentally healthy and proactively providing comparisons. "Once customers have an understanding of chain-of-custody, they tend to have more interest," he said in response to one of the recent surveys.
Mark Heimerl, a strategic sales manager, agrees. "I continually find that we, as printers, need to be educators and promoters of sustainability. Many customers feel since management hasn't asked, they don't need to inquire. I feel we need to offer our customers options and suggest the benefits, not only chain-of-custody, but alternatives in the whole print process to deliver a more sustainable print product."
In Conclusion...Print is one of the most effective, some might say the most effective, ways to communicate with our customers, clients, peers and family. For many of us, it is also our livelihood. In an industry that has such an impact on the environment, it is our responsibility to make every effort to do what we can to become more sustainable.
Print Buyers Online.com believes that the printing industry and those that drive it can coexist with the protection of the environment. For this reason our sister company, Print Communications Professionals International (PCPI), has just launched a new certification program titled "Best Practices for Sustainability in Print." Our 300-page certification course will educate print buyers on how they can make more eco-friendly choices when purchasing print projects.
The certification program offers both a broad view of the issues at hand, as well as an abundance of specific advice, including more than 90 pages of in-depth case studies. This advice is geared primarily to major print buyers and marketers, but it is also a valuable educational tool for print suppliers who desire to partner with their clients on sustainability programs.