Sustainable Print Is Hot --Morgan
Other businesses are forming committees to oversee the development of their green initiatives. "We started transitioning some of our printed material onto FSC PCW paper about six months ago, and have formed a Green Committee for the company in order to facilitate some green measures in our offices and warehouse, as well," said Rosa Visaggio, production manager at Scholastic Canada. It's obvious that sustainability initiatives will only continue to expand in the future.
Sustainability Is Now Cost-Effective. Economic conditions are quickly trumping green initiatives on the corporate landscape. Yalmaz Siddiqui, director of Environmental Strategy at Office Depot, described the evolution of sustainability initiatives within his organization. "Our construction team picked up on our green initiatives and saw that implementing green in our stores and other buildings help save money in terms of operational costs, energy usage, electricity, water consumption and more.
"That has been the greatest part of our company's holistic approach to the environment: that we have been able to educate specific divisions, and then they have taken ownership of those initiatives and supported them."
Printers Are Educating Their Customers. Printers should consistently provide new solutions and up-to-date advice on best practices for creating, buying or manufacturing sustainable print projects.
Tona Pierce Myers, of New World Library, shared how her suppliers were up for the challenge when her organization began its sustainability efforts. "When we initially decided to implement our plans, our suppliers worked very closely with us to ensure we met our goals. They helped us make paper decisions on a case-by-case basis based on cost, subject matter, print run and paper availability."
The design community is in the unique position to effectively influence this inevitable direction toward sustainability. "More than 50 percent of my clients decided to go 'green' during the past year," shared Regina Reaves Hayden, a design strategy consultant. "I encourage it. Educating myself and helping to educate clients on the various solutions and resources available is enlightening and rewarding."