Sustainability of Paper — Here Today, Here Tomorrow

Keeper of Certifications

Pictorial has a full-time compliance officer to manage all of its certifications and other processes—quality assurance, environmental, etc.—that are designed to bring distinctive advantages to its customers, Byrd notes. Success was not negotiable, he says, because Pictorial's leadership team, including the steering committee and all of the line managers, is committed to being FSC certified through SmartWood.

"Our FSC certification complements our other environmental initiatives," reiterates Lester Samuels, managing partner of administration. "Given our rigid adherence to processes and procedures that are required for our ISO 14001, as well as the ISO 9000 certifications, it (FSC certification) only enhances and re-emphasizes Pictorial's commitment to our customers, ourselves and our planet."

The numbers keep growing, but according to the latest list (March 2005) published by FSC-U.S., there are already more than 20 COC-certified printing sites across the country.