Simple Style! Surprise Waterfall Brochures: 60-Second Fold of the Week
To demonstrate, I've got two real-world samples from the archive that feature creative ways to use this mail-friendly format.
What’s great about Fold of the Week #566:
- This format can self-mail, or can easily insert into an envelope. You can also choose your panel count.
- Surprising reveal of stylish, angled panels when opened.
- Lots of opportunities to make it your own with very simple design adjustments.
How was the Surprise Waterfall Brochures produced?
Folding Style: Wrapped Waterfall Accordion
Sample No. 1: PLAY Creative
Sample No. 2: Suttle-Straus
Sample No. 1: 4.25"x 6" Folded / 25 x 6" Flat
Sample No. 2: 4 x 8.25" Folded / 19.75 x 8.25" Flat
Finishing: Diecut / Score, Fold
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.