ST IVES' U.S. DIVISION -- Adding to the Equation
"The next 18 months look to be fairly challenging as our country struggles to improve the basic economy," Angstrom predicts. "The uncertainty of these times is putting pressure on most of our customers and, like us, they are looking for ways to be more cost-effective in the absence of significant opportunities to increase sales. We all must improve our positions by creating more efficient means of manufacturing that afford value.
"We have, in fact—as a team, a division and a group—been successful," Angstrom adds. Future success will require that St Ives performs for its customers in a way that they will see it as a solution to their requirements, according to Angstrom. "As we continue to invest in new technology, we need to be certain we are pursuing the right direction for these customers.
"People ask us if we are a manufacturing-led or a sales-led company. Over the years, my response has changed to saying neither; we are a customer-led company."