ST IVES' U.S. DIVISION -- Adding to the Equation
St. Ives executives, from the left, include: Ed Murphy, VP/commercial services; Jeanne Caruana, CFO; Gene Martinez, president; Renny Tirador, chief creative officer; Mark Angstrom, senior VP/sales; Mike Stought, VP/GM; and Efrain Mendoza, creative director.
A Strong Union
Gene Martinez, president of Avanti/Case-Hoyt, believes that the union between the two companies allows each to have a greater arsenal in bringing the necessary products and services to clientele in a competitive marketplace.
"We have units that complement each other tremendously," he remarks. "Avanti brought the mentality of a full-service printer; what we call a 'turn-key' mentality. We strongly believe that the printing world has expanded beyond just having the ability to put ink on paper. In order to grow in today's environment, you must be able to offer your clients more services than just printing.
"You now have, under the St Ives umbrella, a dynamic combination that has joined together Avanti/Case-Hoyt—a company with tremendous experience in creative, photography, manufacturing and distribution—with St Ives, which has tremendous experience in many areas of print manufacturing on an international basis," Martinez adds.
St Ives may not be recession proof (and who is?), but its most recent diversification prevents it from overloading the basket with eggs. Jeanne Caruana, CFO, believes the company is well-equipped to weather the most recent economic storm.
"The economic impact of the September 11 terrorist attacks has, of course, affected us all," she says. "The tentative manufacturing segment in the United States, pre-September 11, presents an even greater challenge in a post-September 11 economic climate where our customers struggle to reposition themselves in their respective markets.
"Fortunately, St Ives' customer base and markets served represents a broad spectrum of industries, thereby minimizing the impact of any single market," Caruana adds. "However, having said that, our outlook for growth in the next 12 months is somewhat guarded. Our goal is to remain focused on providing solutions for our clients as they struggle through these times, working 'with' them and not just 'for' them.