ST IVES' U.S. DIVISION -- Adding to the Equation
"As compared to the existing St Ives Hollywood and St Ives Cleveland facilities, there was not a lot of account overlap," Davis adds. "We found that our Cleveland location was a good fit for the strong presence that Avanti has with retail marketers. Full, high-quality manufacturing; ink-jet addressing, personalization and mailing; as well as Midwest access to mail and distribution streams afford retail marketers with a cost-effective solution for their needs."
St Ives plc has seven divisions, including its U.S. Division, which began in 1989 with its acquisition of Hollywood, FL-based A.D. Weiss. The Cleveland branch was annexed in 1996 with the acquisition of Perlmuter Printing. Avanti/Case-Hoyt is the latest step in the company's ongoing commitment to expanding its breadth of services.
"Avanti/Case-Hoyt was attractive to us as a means of expanding our commercial printing base with an impressive customer list, and for its creative and printing capabilities," states Wayne Angstrom (pictured), president and CEO of St Ives' U.S. Division. "It increased our spread of business and expanded the ability to service customers with greater manufacturing capabilities. The in-house creative design and production capability allowed us to offer a new service to direct mail, catalog and retail customers."
The Miami and Hollywood, FL, locales augment the overall service package with the aforementioned creative services, which includes digital photography studios for the three segments. Advertising creative services aid customers in creating ad and sales programs, while the in-house staff of account managers, photographers, graphic designers and copy writers provide comprehensive design and production capabilities.
The Cleveland plant features sheetfed and web offset printing, with an extensive fulfillment operation. The Rochester, NY, facility also boasts sheetfed and web capabilities, digital prepress, along with personalization, mailing and demographic distribution.
"It's really been an exciting time here," notes industry veteran Mike Stought, senior vice president and general manager of St Ives Hollywood, who joined the company earlier this year. "This move has made the company more geographically diversified. In retrospect, the merger was very good timing (in respect to the economy). The opportunity for St Ives to embrace high-end printing was most compelling."